Swyftx – Australia’s fastest growing cryptocurrency exchange – has signed a multi-year, multi-million dollar deal to become a major sponsor and the official crypto exchange partner of the National Rugby League.
The sponsorship will support the NRL and NRLW games, finals, and State of Origin as well as the All-Stars game.
Gadens acted for Swyftx to support the contract negotiations and documentation of the sponsorship arrangements and an associated broadcast partnership.
Gadens Partner Lionel Hogg said the sponsorship was a landmark deal for a rapidly growing leader in the digital economy:
“The take-up interest in cryptocurrencies and other digital assets is astonishing and is not going away. For lawyers, it is exciting to be at the leading edge of this transformation and managing the complexities of how our legal system treats entirely new products”.
Brisbane-based Swyftx supports trading in more than 300 digital currencies and has more than half a million customers across Australia and New Zealand.