Deal profile | Gadens advises Bastion on significant NZ acquisition

Gadens has advised communications agency, Bastion, on its acquisition of leading New Zealand creative and digital agency, Shine, to form Australasia’s largest locally owned independent creative agency.

With blue-chip clients and a workforce of approximately 300 people across Australia, NZ and the US, Bastion is an integrated, full-service marketing and communications agency offering the full complement of creative agency services including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.

Commenting on Bastion’s successful acquisition, partner James Beckley said:

“We were delighted to see Bastion join forces with Shine. This is a truly exciting partnership for both parties and it was a privilege to support them through this transformational acquisition. We look forward to seeing them continue to flourish in Australasia and beyond along their journey to becoming a truly global player.”

The Gadens team was supported by Nick Bragg, partner at Buddle Findlay on the local NZ aspects of this transaction.

Practice group: Corporate, Banking and Finance

Key team members: Corporate partner James Beckley and associate Sinead Quigley led on the acquisition, with the support of Banking partner Renae Suttor and lawyer Clive Robért.